Integrating disparate applications into a coherent contact center technology architecture remains the number one challenge.

Perhaps now we’re moving into an era where the technology can help achieve “genetic engineering” to change some of those fundamental challenges, or provide better ways to tackle them.

It’s time to take these tools, and the related processes and roles, to the next level; the market has us poised to do just that.

Customer-centric leaders know the customer experience brings a brand vision to life. They work hard to unite the organization to a shared vision of the ideal experience. They also ensure everyone understands their role in delivering the ideal experience.

Highly engaged customers are more likely to exhibit brand-focused behaviors that go beyond business as usual.