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Assessing the Potential of Fractional Consulting

Assessing the Potential of Fractional Consulting

/ Current Issue, Operations, Strategy, Customer Experience
Assessing the Potential of Fractional Consulting

How this practice can maximize contact center efficiency.

Running a contact center can be quite a challenge, right? There are so many things to consider and manage, and it is easy for things to get complicated. Plus, when operational processes become inefficient, it can impact customer satisfaction. It is a tough spot to be in.

But here is the good news: fractional consulting is here to save the day! Think of it as having a team of superheroes ready to tackle all your contact center challenges. Each consultant brings their unique powers and expertise to the table, helping you optimize your operations and make things run smoothly.

And the best part? You do not have to hire them full-time. They are available on a fractional basis, so you get the help you need without breaking the bank.

The fractional consulting industry is growing. From startups to big organizations, they are welcoming fractional consultants with open arms for their organizational growth.

This is a testament to the upward curve of the fractional consulting trend. Now discover the reasons behind its widespread popularity and explore the optimal strategies for leveraging its potential in your operations. This transformative solution has the ability to elevate your contact center performance to new heights while minimizing your financial investments.

The Benefits for Contact Centers

In today’s cutthroat business world, contact centers deal with complex challenges. Contact center leaders are constantly under pressure to boost performance and make their operations more efficient. They have to handle customer interactions across various channels while juggling staffing resources and maximizing their technology investments.

Most businesses often end up overpaying for vendors and their services. Hiring a fractional executive can help you save monetary resources because you are using only a fraction of time as compared with hiring a full-time employee.

Fractional consulting presents a highly economical solution for contact centers that aspire to enhance their performance and efficiency.

By engaging a fractional consultant, contact centers can capitalize on the expertise and guidance of a seasoned professional without incurring the substantial expense and long-term commitment of hiring a full-time consultant. This enables contact centers to utilize specialized knowledge and experience on an as-needed basis and to channel their resources into other critical business initiatives.

...fractional consultants...are the go-to sources...[on] emerging trends and best practices.

Moreover, fractional consultants possess a vast array of specialized knowledge and experience that can be leveraged to tackle specific pain points and drive notable improvements in overall performance.

For example, imagine hiring a consultant for a specific project. Once the project concludes successfully, you can readily reallocate your contact center resources. This approach offers the flexibility of engaging experts when needed, rather than binding yourself to long-term commitments.

Another great benefit of deploying a specialist fractional consultant is their ability to research beyond the peripheral vision.

Many small contact centers are running with limited resources. Keeping up with the industry’s latest trends and best practices feels like a never-ending race. They want to stay ahead of the curve but lack the time or means to conduct in-depth research on their own.

Given the firm grasp on the industry’s pulse that fractional consultants have, they are the go-to sources when it comes to staying abreast of emerging trends and best practices.

By leveraging their expertise, you can benefit from the knowledge and experience of fractional consultants to enhance the performance of your contact center.

These consultants have already invested time and effort in research and analysis through their experience, saving you from the burden of figuring it all out on your own. There are even specialized fractional consultants who cater to specific business needs like optimizing processes, improving agent training, adopting new technologies, and devising customer-centric strategies.

Selecting the right consultant ensures that you receive customized guidance tailored to address the unique requirements of your contact center.

Types of Fractional Consultants

If you are looking for someone to improve the customer experience (CX): from call initiation to resolution, then you should go for CX consultants. They identify pain points, optimize communication channels, and develop strategies to boost customer satisfaction and loyalty. They also provide insights on emerging trends and technologies for better customer experience.

HR consultants can help you enrich talent management by developing and implementing strategies to attract, retain, and develop top talent. They can also guide you on compliance and labor regulations to ensure that your contact center operates within the legal framework that is specific to your jurisdiction.

Similarly, operational consultants can optimize your operational processes to improve efficiency and reduce costs. They define KPIs and targets, improve workflows, tighten SLAs, and identify areas for automation and digitization.

A fractional consultant will work closely with your contact center team...

One last example is technology consultants, who can guide your investment strategy through the onslaught of technological innovations by executing system upgrades, data migrations, and digital transformation projects.

These consultants bring specialized expertise in implementing artificial intelligence (AI) and machine learning (ML) solutions, helping your business optimize its operations. They assist in selecting the right technology solutions, execute system upgrades and data migrations, and drive digital transformation projects.

By leveraging their knowledge and experience, you can maximize your technology investments and seamlessly integrate AI and ML capabilities into the workflows to maintain a competitive advantage.

Finding the Right Consultant

The expertise of a seasoned fractional consultant can help contact centers overcome numerous challenges and achieve their goals. However, finding the right fractional consultant for your contact center can be overwhelming given the many options available.

Before searching for a fractional consultant, defining your objectives is essential. What specific areas do you need assistance with? Is it improving CX, optimizing operations, or implementing new technologies? By clearly identifying your goals, you can narrow down your search and find a consultant with the right expertise.

Next, assess the expertise and experience of potential consultants. Look for professionals with proven track records in the areas that align with your objectives. Consider their industry experience, relevant certifications, and case studies of past projects. This will better allow you to gauge their ability to deliver results and determine if their expertise matches your needs.

Cultural fit and communication are also crucial factors to consider. A fractional consultant will work closely with your contact center team, so ensuring they align with your organization’s culture is critical.

  • Do they have a collaborative and inclusive approach?
  • Are their communication style and values compatible with yours?

Assessing these aspects will help foster a productive and harmonious working relationship.

Do not forget to evaluate references and reputation. Request references from previous clients and reach out to them for feedback. Inquire about their experience working with the consultant and their level of satisfaction.

Additionally, research the consultant’s reputation within the industry. Are they respected thought leaders? Do they have a solid professional network? This will give you insights into their credibility and expertise.

The last step is to have a detailed discussion about engagement terms. Clarify the scope of work, project timelines, and pricing structure. Ensure that both parties are on the same page regarding expectations and deliverables before finalizing the engagement.

Navigating the Next Plan of Action

Embracing a strategic outlook following the engagement of a fractional consultant is paramount to unlocking substantial benefits. Central to this endeavor is establishing a cohesive plan of action rooted in clear and measurable objectives. You can set up methodical milestones and definitive timelines for implementation to foster accountability.

Furthermore, effective communication plays an indispensable role during this transformative phase. A robust framework for knowledge sharing, brainstorming, and informed decision-making can be established by forging strong partnerships between internal stakeholders of your contact center and the fractional consultant.

Regular and transparent communication channels enable the exchange of insights, nurture alignment, and facilitate the successful integration of the consultant’s recommendations into existing operational landscapes.

How To Get Maximum ROI

When it comes to working with a fractional consultant, churning maximum value out of their service should be a top priority. However, you need to define clear and strategic goals and metrics for success.

This will help measure the impact of their work and ensure alignment with your strategic objectives. For example, if your goal is to improve customer satisfaction, define metrics such as Net Promoter Score (NPS) or customer retention rates.

It is imperative to actively implement the advice provided by your fractional consultant.

To maximize the value of the engagement, collaborate effectively with the fractional consultant. Provide them with the information and resources they need to do their job effectively and actively engage with them throughout the engagement. For example, you may hold regular check-ins or provide them with access to your team members.

It is imperative to actively implement the advice provided by your fractional consultant. Take decisive action on their insights and suggestions, seamlessly integrating their strategic recommendations into your ongoing operations.

For instance, if your consultant advises optimizing your call routing process, swiftly implement the suggested changes and diligently monitor their impact over time. By embracing their expertise and acting upon their guidance, you can pave the way for tangible improvements and sustainable growth within your organization.

You can establish KPIs or milestones to track the consultant’s impact. Regularly assess their progress and adjust as necessary. It ensures you stay on track and can make data-driven decisions to optimize outcomes.

The most important aspect is to consider the long-term implications and sustainability. It is important to look beyond immediate results and assess how the consultant’s contributions can have lasting benefits for your company.


By working with the right type of fractional consultant, you can tap into specialized expertise and knowledge. It helps improve various aspects of your contact center, from CX to operational efficiency, resulting in better ROI and a more prosperous and sustainable business in the long term.

Robert Burke

Robert Burke

Robert Burke is the Founder & CEO of Sobo, an AI-powered future of work platform that provides diagnostic analysis for small to middle market companies and matches them with appropriate resources and talent. Robert has over 15 years of experience building and leading an IT and management consulting firm, having founded the precursor to Sobo in 2008.

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