Executive Interview with Mario Fernandez, CEO of Pinoy Data Capture

Pinoy Data Capture Inc. (PDC) is an outsourcing company that provides data conversion, medical coding and contact center services for clients seeking to improve their efficiency and reduce their costs. Contact Center Pipeline recently had the opportunity to sit down with Mario Fernandez, CEO of PDC, to discuss their organization and what they do.

Q. Tell us a little bit about yourself and how you started Pinoy Data Capture (PDC).

My wife Frieda and I moved to the Philippines and started Pinoy Data Capture in 1997 with just three employees. We now have over 500 employees.

Prior to us moving back to the Philippines, I went to the Kellogg School of Business at Northwestern University in Illinois, where I earned an MBA. I then worked for a couple of different companies in the United States. We lived in Ohio for several years before we made the decision to move to the Philippines, where Frieda and I have family and friends.

We currently have a house in Los Angeles and continue to live in the U.S. several months out of the year so that we can visit our customers regularly. We are both very involved in making sure our customers are satisfied with PDC.

Q. What makes PDC unique in the industry?

Our focus is on serving the needs of small to medium-sized businesses. We would rather have a small handful of customers that we can treat exceptionally well and maintain long-term relationships with rather than acquiring as many customers as possible and treating them like a number.

It has been several years since we last advertised to acquire new customers. Process automation by some of our customers has begun to decrease our workloads, so we are looking to bring on new clients for the first time in about a decade.

Q. What is your leadership’s top priority?

Quality, personalized service, and responsiveness to our clients’ needs.

Q. What is the most important thing you’ve learned from your customers?

Empathy is very important to our clients. Each client is very different, and we need to understand their needs and goals.

Q. What is the top pain point that your service fixes for your customers?

We help our customers do more for less. In fact, that is our company motto. Because we are not constantly marketing and trying to acquire new customers like our competitors, we do not carry as much overhead. So we can offer very competitive rates for outsourced services of all kinds.

Mario Fernandez is CEO of Pinoy Data Capture Inc. (PDC). An MBA graduate of Northwestern’s Kellogg School of Business, Mario started PDC in 1997. PDC offers Contact Center, Back Office and IT Staffing & Software Development Services.

About Pinoy Data Capture

Pinoy Data Capture Inc. (PDC) is an outsourcing company that provides data conversion, medical coding and contact center services for clients seeking to improve their efficiency and reduce their costs. Outsourcing is a proven cost-saving option as companies realize that there is no reason to do a job internally when it can be done more efficiently externally.

We at PDC give you the kind of personalized service that you can only get from a privately held company that takes pride in its work. We assure our clients consistent, quality results in all our products. Quality control procedures are embedded in all our production activities, and we take pride in the personal involvement of our production supervisors to ensure that your results are up to your very highest standards.