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Companies that bridge the physical gap between leaders and employees early in 2021 will surpass pre-pandemic performance levels. Those who allow the virtual gap to widen will experience a...

The overall theme for 2021 is: It’s all about the response to COVID and its impacts.

COVID ‘shined a light’ on the importance of the contact center, and it now features far more prominently as the ‘face’ of the organization.

Being a member of the NACC is like being a member of any organization—the more you put into it, the more you’ll get out of it.

I believe the industry is poised to enter a new phase of productivity.

We believe that the answer to long-term sustainability is to build a model that effectively supports your agents rather than replaces your agents.

As centers tackle their challenges and pursue their priorities, I believe we will see a strong focus on the agent experience, and the result should be better customer experience, as well.

As centers pursue bots, RPA, and a variety of AI-enabled capabilities, it is imperative that we consider the people and process changes that go hand-in-hand with these powerful tools.

We have some noticeable movement this year. It reflects our dynamic industry in what the vendors are offering, how the labor market is changing, and how centers are maturing.

Integrating disparate applications into a coherent contact center technology architecture remains the number one challenge.

Perhaps now we’re moving into an era where the technology can help achieve “genetic engineering” to change some of those fundamental challenges, or provide better ways to tackle them.

It’s time to take these tools, and the related processes and roles, to the next level; the market has us poised to do just that.

Customer-centric leaders know the customer experience brings a brand vision to life. They work hard to unite the organization to a shared vision of the ideal experience. They also ensure everyone...

Highly engaged customers are more likely to exhibit brand-focused behaviors that go beyond business as usual.