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Lori Bocklund

Strategic Contact


Founding Advisor

Widely recognized and respected expert in customer interaction strategy, technology and operations. Critical and insightful thinker who creates custom project approaches that serve clients' needs and solve real business challenges. Effectively develops a vision and strategy, communicates them in a practical, results-focused manner, and ensures structure and framework deliver value each and every time. Widely published author and prominent speaker at contact center industry events.

I have 31 years in the telecommunications and call center industry. 26 years as an industry leading consultant addressing contact center strategy, technology, operations, and associated business needs for a wide range of client types.

Representative Accomplishments

  • Knowledgeable in vertical industry contact center best practices, including financial services (banking, credit unions, investments, insurance), utilities, health care, retail, and government.
  • Authored dozens of articles and papers. Develop and deliver presentations to share knowledge and insights. Routinely rated one of the top speakers at industry conferences.
  • Developed contact center technology training; delivered in US and six other countries.
  • Co-authored book on call center technology that has been widely praised in the industry.
  • Served as an expert witness in patent lawsuits for the call center and telecommunications industry, providing non-infringement analysis, expert witness reports, and deposition testimony. Also served as an expert witness in contact center liability cases.

Publications, Speaking Engagements, Recognition

  • Received Lifetime Achievement Award at ICMI Global Contact Center Awards 2015
  • Articles published in variety of publications such as: Contact Center Pipeline, NACC InQueue, Customer, Customer Management Insight, Call Center Management Review, Network World, Contact Professional, SearchCRM; also published a variety of white papers
  • (see www.strategiccontact.com/publications)
  • Featured Speaker for variety of conferences such as: ACCE/Contact Center Expo, Contact Center Demo, National Credit Union Call Center Conference, select vendor and vertical market events, and various networking groups
  • Member of Advisory Boards for ICMI and Contact Center Pipeline
  • Authors various industry survey reports on challenges and priorities, various technology applications and usage, and Credit Union contact center best practices
  • Call Center Technology Demystified (Call Center Press, 2002) – co-author
  • Call Center Planning & Design Toolkit (Prosci, 2002) – contributor
  • Call Center Best Practices Report (Prosci, 2001, 2004) – contributor

Author Wall of Fame

What is one thing other people don’t know about you?
I’ve been to over 35 countries and achieved my “50 by 50” goal by visiting every state before, well, age 50. I have run and bicycled tens of thousands of miles and currently have a 10,000 steps-a-day streak over 260 days.

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Articles by Lori Bocklund

Buyer’s Guide to Cloud Solutions

Pricing is primarily about licensing—except when it’s not! Market disruptions have created an interesting mix of possibilities, and you must spend the time to find the best fit for your usage profiles.

Technology


A New Era Calls for a New Level of Resiliency

Planning for unlikely events has been shoved down the priority list for years, and we must be cautious against that same complacency creeping in again.

Operations Contingency Planning COVID-19 Customer Retention Remote Work Operations


Change Management May Be the Most Important Part of Your Next Project

Change practitioners act as translators between the technical and people sides of a solution, connecting the solution to the day-to-day impact on agents and how they successfully bring that to life.

Strategy


Contact Center Challenges & Priorities for 2020: The Year of the Agent

As centers tackle their challenges and pursue their priorities, I believe we will see a strong focus on the agent experience, and the result should be better customer experience, as well.

Research


Want to Improve Employee Engagement? Technology Can Help!

Sample questions on employee engagement surveys consistently fail to mention technology.

Technology


Everybody Has Data, But What Are You Doing With It?

Data has always been important, but the needs and opportunities are growing.

Technology Software Platforms


Make Technology a Strategic Tool

Getting technology right is about not letting the day-to-day fire drills stop the ongoing activities to plan for, implement and optimize changes.

Strategy Planning


Virtual Assistants Can Be Your Agents’ Best Friends

Non-real-time tasks are good “test beds” that advance learning while shielding customers and agents from bumps.

Technology Workforce Optimization


Time to Get Really Excited about Self-Service

Now we are on the cusp of great change with what technology can do for self-service, and it’s not just the same old thing.

Technology Self-Service


The Future of the Contact Center: Optimism with a Dose of Caution

As centers pursue bots, RPA, and a variety of AI-enabled capabilities, it is imperative that we consider the people and process changes that go hand-in-hand with these powerful tools.

Research


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