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Brendan Read

Editor-in-Chief


Brendan Read is Editor-in-Chief of Contact Center Pipeline. He has been covering and working in customer service and sales and for contact center companies for most of his career. Brendan has edited and written for leading industry publications and has been an industry analyst. He also has authored and co-authored books on contact center design, customer support, and working from home.

Articles by Brendan-Read


When IT Needs Support…

How automation, including AI, helps people help people.

Current Issue People Technology Assisted Service Artificial Intelligence



Is AI Contact Center-Ready?

The answer appears to be yes: if organizations understand its true value.

Current Issue Strategy Customer Experience Technology Artificial Intelligence


Staffing Amidst the Storm

How, in the face of it all, centers can attract and keep their employees.

People Hiring Turnover Technology Artificial Intelligence


Ferrying Excellent Customer Service

How Canada’s BC Ferries contact center helps customers to get where they are going.

Operations Strategy Customer Experience People Hiring Development Workplace Environment



Managing The Data Fuel

With AI, contact centers can be more proactive than just reactive in using data.

Strategy Technology Artificial Intelligence



Is WFM Keeping Up?

What workforce management professionals need to do.

Operations Workforce Management Technology Artificial Intelligence


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